This Privacy Policy explains how ah77 collects, processes, stores, and protects your personal data when you use our Platform. We are committed to handling your information responsibly and transparently.
These cards summarise the key principles. They are not a substitute for reading the full Policy below.
Registration details, identity documents for KYC, transaction records in PKR, device and browser data, and communication logs. We collect only what is necessary for the Platform to function and comply with regulatory requirements.
To operate your account, verify your identity, process PKR transactions, deliver customer support, comply with anti-money-laundering obligations, and where you have consented, send relevant promotional communications.
Regulated KYC and payment processing partners, fraud prevention services, and regulatory authorities where required by law. We do not sell your personal data to third parties for marketing purposes.
Industry-standard encryption (TLS/SSL) for data in transit and at rest. Access controls restrict internal data access to authorised personnel only. KYC documents are stored in secure, access-controlled environments.
You have the right to access, correct, and request deletion of your personal data, subject to our legal retention obligations. You may also withdraw marketing consent at any time through your account settings.
We use essential session cookies to keep you logged in, functional cookies for Platform preferences, and analytics cookies to understand how the Platform is used. You can manage cookie preferences at any time.
ah77 ("ah77", "we", "us", "our") operates an English-language online betting and casino platform designed for Pakistani users. The protection of your personal data is a matter we take seriously. This Privacy Policy ("Policy") sets out the basis on which personal data we collect from you, or that you provide to us, will be processed.
This Policy applies to all personal data collected through the ah77 website, its mobile interface, and any related services (collectively, the "Platform"). It should be read alongside our Terms & Conditions and Responsible Gambling policy.
We collect and process personal data in accordance with applicable data protection legislation in the Operator's licensing jurisdiction. Where data protection laws in other jurisdictions also apply to a specific user's data, we aim to meet those obligations as well, to the extent reasonably practicable.
In this Policy, the following terms have the meanings given below:
The Data Controller responsible for Personal Data collected through the Platform is the licensed Operator of ah77, operating under the applicable gaming licence jurisdiction. The Operator's registered details are available upon written request through the contact channel set out in Section 16 of this Policy.
For queries specifically about your Personal Data — including access requests, correction requests, or deletion requests — please contact us directly using the details in Section 16 rather than through general live chat.
When you create an account on ah77, we collect your legal full name, date of birth, residential address, email address, and telephone number. This information is mandatory for account creation and is used to verify your identity, comply with age-verification requirements, and administer your account.
To comply with anti-money-laundering (AML) regulations and age verification requirements, we collect copies of identity documents. For Pakistani players, this typically includes your CNIC or passport, proof of residential address (such as a utility bill or bank statement issued within the last three months), and where required, a selfie or liveness verification image.
We record all deposit and withdrawal transactions processed through your account, including amounts in PKR, payment method reference details, transaction timestamps, and the outcome of each transaction. Payment card numbers and full bank account details are not stored directly by ah77; these are handled by regulated payment processors under their own security standards.
We maintain records of your betting and casino gaming activity on the Platform, including bets placed, markets selected, game sessions, wager amounts, outcomes, and bonus usage. This data is used to manage your account, settle bets correctly, administer promotions, and fulfil our responsible gambling obligations.
When you access the Platform, we automatically collect certain technical information including your IP address, browser type and version, operating system, device type, referring URLs, session duration, and pages viewed. This data is used for Platform security, fraud detection, and analytics purposes.
Records of your communications with our support team — including live chat transcripts, email correspondence, and in-platform messages — are retained for quality assurance, dispute resolution, and compliance purposes.
Where you have opted in to marketing communications, we store your stated preferences regarding the types of promotions and communications you wish to receive. You may update or withdraw these preferences at any time through your account settings.
We process your Personal Data on the following lawful bases:
| Processing Activity | Lawful Basis |
|---|---|
| Account registration and management | Performance of a contract (Terms & Conditions) |
| KYC and age verification | Legal obligation (AML and gaming licence requirements) |
| Processing PKR deposits and withdrawals | Performance of a contract |
| Fraud prevention and security monitoring | Legitimate interests of the Operator |
| Responsible gambling monitoring and interventions | Legal obligation and legitimate interests |
| Sending promotional communications | Consent (opt-in only — withdrawable at any time) |
| Analytics and Platform improvement | Legitimate interests of the Operator |
| Retention for regulatory compliance | Legal obligation |
We use the Personal Data we collect for the following purposes:
We share Personal Data with carefully selected third-party Data Processors who assist us in operating the Platform. These include KYC and identity verification providers, payment processing partners, fraud detection services, and cloud infrastructure providers. All processors are bound by data processing agreements that restrict their use of your data to the purposes specified by ah77.
We may disclose Personal Data to regulatory bodies, gaming commissions, law enforcement agencies, or courts where required to do so by applicable law, a court order, or a valid legal process. We will endeavour to notify you of such disclosure where we are legally permitted to do so.
ah77 does not sell, rent, or trade your Personal Data to third parties for their own marketing or commercial purposes. Payment provider names referenced on the Platform — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, and Bank Alfalah — are cited as familiar Pakistani payment rails for contextual reference only and do not receive or process your personal data through ah77's marketing channels.
In the event of a merger, acquisition, or sale of all or part of the Operator's business, Personal Data held by ah77 may be transferred to the successor entity as part of that transaction. You will be notified of any such transfer and any material changes to data processing arrangements.
The Operator and some of its service providers operate in jurisdictions outside Pakistan. When your Personal Data is transferred to or stored in a jurisdiction other than your own, we ensure that appropriate safeguards are in place to protect it, consistent with applicable data protection laws in the Operator's licensing jurisdiction.
Such safeguards may include: processing only in jurisdictions that provide an adequate level of data protection; use of standard contractual clauses with Data Processors; or other legally recognised transfer mechanisms. If you have questions about the specific safeguards applicable to your data transfers, contact us using the details in Section 16.
We retain Personal Data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention principles apply:
Upon expiry of the applicable retention period, Personal Data is securely deleted or anonymised in accordance with our internal data destruction procedures.
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device on subsequent visits and retain certain preferences or session information.
| Cookie Type | Purpose | Required |
|---|---|---|
| Essential / Session | Maintaining your login session, account security tokens, and basic Platform functionality | Yes — cannot be disabled without breaking core functionality |
| Functional | Remembering your language preference (English), display settings, and responsible gambling tool configurations | No — disabling reduces personalisation |
| Analytics | Aggregated, anonymised data on Platform usage — pages visited, session duration, feature interaction — used to improve the Platform | No — opt-out available |
| Fraud Prevention | Device fingerprinting and session anomaly detection to protect your account and the Platform from fraudulent activity | Yes — required for Platform security |
You can manage non-essential cookie preferences through the cookie settings panel available on the Platform. You may also manage cookies through your browser settings, though disabling certain cookies may affect Platform functionality. Note that deleting cookies does not delete your account or Personal Data — it only removes the cookie files from your device.
Subject to applicable data protection law and certain exemptions, you have the following rights in relation to your Personal Data held by ah77:
The Platform is strictly intended for adults aged 18 or older — or the higher minimum age required by the Operator's licensing jurisdiction. We do not knowingly collect Personal Data from individuals below the required minimum age. Age verification is a mandatory step in the registration and KYC process.
If we become aware that Personal Data has been collected from a minor in error, we will take immediate steps to delete that data and permanently close the associated account. If you are a parent or guardian and believe a minor has registered on the Platform without authorisation, please contact us immediately using the details in Section 16.
ah77 implements a range of technical and organisational measures to protect your Personal Data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:
While we take all reasonable steps to protect your data, no internet-based platform can guarantee absolute security. You are responsible for keeping your account credentials — including your password — confidential. If you suspect unauthorised access to your account, contact our support team immediately.
The Platform does not contain links to third-party websites. However, certain features — such as payment processing and identity verification — are delivered by third-party service providers through integrated interfaces. When you interact with these integrated services, the relevant third party's own privacy policy and data practices apply to information you provide directly to that service.
ah77 is not responsible for the privacy practices of third-party service providers beyond what is governed by our Data Processor agreements. We encourage you to review the privacy policies of any third-party services you interact with in connection with the Platform.
We reserve the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, our data processing practices, or the Platform's features. When we make material changes, the "Last Updated" date at the top of this page will be revised.
Where changes significantly affect how we process your Personal Data, we will provide notice via email or an in-Platform notification before the changes take effect. Your continued use of the Platform after updated Policy terms are published constitutes acceptance of the revised Policy. If you do not agree with any updated terms, you may request account closure in accordance with our Terms & Conditions.
For any questions, concerns, or requests relating to this Privacy Policy or the processing of your Personal Data, please contact us through the following channel. All data-related requests must be submitted in writing to ensure they are handled by the appropriate team.
If you are not satisfied with our response to a data protection concern, you may have the right to lodge a complaint with the supervisory authority in the Operator's licensing jurisdiction. Details of the relevant supervisory authority are available upon request.
Pakistan cricket, PSL T20, live casino, and slots — all in PKR, all in plain English. Your data is handled transparently so you can focus on the game.
18+ only — or the higher minimum required by the operator/license jurisdiction. Gambling involves financial risk. Not available where prohibited by law.